Press Releases
[Sample] How to write a press release that home care trade editors will actually use
Reviewed by: Morgan Reyes
Editors receive dozens of agency announcements a week. Most are not used. Here is why.
Morgan Reyes
Managing Editor
Home Care News · Writer and reviewer
Morgan Reyes is the managing editor of Home Care News. Morgan reviews and fact-checks every article before it is published, working with reporters to make sure each claim is backed by a named source.
Education
- B.A. in Journalism
- Graduate certificate in health care administration
Affiliations
- Home Care News
Certifications
- Certified fact-checking training
Professional organizations
Professional accomplishments
- Led the review of every article in the Home Care News sample launch
Articles by Morgan1
Reviewed by Morgan35
Technology
[Sample] Q&A: Can caregivers use their own phones for work apps?
Reviewed by: Morgan Reyes
Bring-your-own-device policies save money but raise privacy questions. Here is how agencies handle it.
Technology
[Sample] CareRoster launches family portal for home care clients
Reviewed by: Morgan Reyes
Families can now see visit times and caregiver notes from a phone.
Technology
[Sample] 5 signs your agency has outgrown spreadsheets
Reviewed by: Morgan Reyes
Spreadsheets work at 20 clients. At 60, they start costing you money.
Technology
[Sample] Electronic visit verification is working. The bigger win is what agencies do with the data
Reviewed by: Morgan Reyes
EVV was built for billing compliance. Some agencies now use it to fix scheduling problems.
Technology
[Sample] Scheduling software maker adds caregiver shift-swap feature
Reviewed by: Morgan Reyes
The fictional CareRoster app now lets caregivers trade shifts with manager approval.
Referrals
[Sample] Q&A: How do we build referral relationships with local senior living communities?
Reviewed by: Morgan Reyes
Owners ask how to get the first meeting and what to bring. Short answers here.
Growth
[Sample] Northside Home Care opens second office to serve growing suburban demand
Reviewed by: Morgan Reyes
The fictional agency expands into three new towns after a year of waitlists.
Marketing
[Sample] 8 pages every home care agency website needs
Reviewed by: Morgan Reyes
Families look for the same information. Make sure they find it in two clicks.
Marketing
[Sample] Google reviews now drive more inquiries than paid ads for small agencies
Reviewed by: Morgan Reyes
In our fictional sample, agencies with 50 or more reviews got twice the calls of those with fewer than 10.
Referrals
[Sample] Hospital network adds home care agencies to its discharge referral list
Reviewed by: Morgan Reyes
The fictional Valley Health system will now share an approved list of agencies with patients going home.
