Press Releases Analysis
[Sample] How to write a press release that home care trade editors will actually use
Editors receive dozens of agency announcements a week. Most are not used. Here is why.
Sample article for testing the newsroom layout. The agencies, people and figures below are fictional.
Trade editors want news, and most agency press releases read like ads. That mismatch is why so many announcements never run. If you write a press release with the patterns below, taken from our fictional newsroom's own inbox, it has a far better chance.
What gets ignored
- Releases with no news, such as a new tagline or a refreshed logo.
- Long quotes that praise the company instead of saying something specific.
- Missing basics: no date, no location, no contact name.
What gets used
Releases that answer a simple question: what changed, and who does it affect? An office opening, a new program with numbers, an acquisition or an award with a clear source all qualify.
Structure that works
Lead with the news in one sentence. Follow with two or three short facts, one quote that says something a reader could not guess, and a short company description at the end.
Our take
Before sending, ask whether an owner in another state would care. If the answer is no, save the announcement for your own newsletter.