Press Releases
[Sample] How to write a press release that home care trade editors will actually use
Reviewed by: Morgan Reyes
Editors receive dozens of agency announcements a week. Most are not used. Here is why.
Morgan Reyes
Managing Editor
Home Care News · Writer and reviewer
Morgan Reyes is the managing editor of Home Care News. Morgan reviews and fact-checks every article before it is published, working with reporters to make sure each claim is backed by a named source.
Education
- B.A. in Journalism
- Graduate certificate in health care administration
Affiliations
- Home Care News
Certifications
- Certified fact-checking training
Professional organizations
Professional accomplishments
- Led the review of every article in the Home Care News sample launch
Articles by Morgan1
Reviewed by Morgan35
Wages
[Sample] Q&A: Should we pay caregivers more for weekend and holiday shifts?
Reviewed by: Morgan Reyes
Shift differentials are common. Here is how agencies set them and what they cost.
Recruiting
[Sample] Ridgeview Care Partners opens free caregiver training academy
Reviewed by: Morgan Reyes
The fictional agency will train 60 new caregivers a year at no cost to students.
Recruiting
[Sample] 6 places to find caregivers that most agencies overlook
Reviewed by: Morgan Reyes
Job boards are crowded. These channels bring in applicants who stay.
Retention
[Sample] The first 90 days decide whether a caregiver stays
Reviewed by: Morgan Reyes
Most turnover happens early. Agencies that fix onboarding keep more people.
Wages
[Sample] County raises minimum pay for publicly funded caregivers to $17 an hour
Reviewed by: Morgan Reyes
The fictional Ridgeview County increase takes effect in January and covers about 4,000 workers.
Pricing
[Sample] Q&A: How often should a home care agency raise its rates?
Reviewed by: Morgan Reyes
Owners ask when, how much and how to tell families. Here are straight answers.
M&A
[Sample] Brightway Home Care completes acquisition of Harbor Companions
Reviewed by: Morgan Reyes
The fictional regional operator closes its second deal of the year.
Franchises
[Sample] 5 questions to ask before buying a home care franchise
Reviewed by: Morgan Reyes
The disclosure document has the answers, if you know where to look.
Pricing
[Sample] Why minimum visit lengths are creeping up, and what it costs clients
Reviewed by: Morgan Reyes
More agencies now require four-hour visits. The math explains why, but families notice.
M&A
[Sample] Regional home care group acquires two agencies in the Lakeshore market
Reviewed by: Morgan Reyes
The deal adds about 300 clients and brings the fictional buyer to 11 locations.
